Fabio Jafet was the in-house director for the music label Aezra/EMI.
Fabio Jafet was responsible for promoting the new talent that was signed to the
Aezra/EMI label. Fabio Jafet worked with various artists including Before
Braille, Sera, Magna-Fi, Caviar, John Price, and The Toadies. Fabio Jafet
thought that music festivals were the perfect venue to introduce new artists to
music lovers. Two of the most popular music festivals in the United States
are South by Southwest (SXSW) and the CMJ Music Marathon. Fabio Jafet made sure
that his artists participated in these events. Fabio Jafet had responsibilities
that required him to travel between the Aezra/EMI offices in Los
Angeles and London.
Fabio Jafet produced Electronic Press Kits (EPKs) for various artists.
EPKs are used to promote artists as a type of electronic, marketing resume.
EPKs are distributed to music industry professionals, media outlets, clubs, and
any other outlet that may appreciate your work. Fabio Jafet created EPKs that
were well received and really helped to promote his artists. Here are some
suggestions that Fabio Jafet offers for creating a great EPK.
Keep in mind that most EPKs wind up being deleted. In order to keep
your EPK from suffering that fate, keep your EPK short and sweet.
Make sure your contact information is easy to find.
You must include a biography but keep it short.
It is a great idea to include links to your work as along as all of
the links are in good working order.
Include photography that was taken by a professional.
Since the EPK is like a resume you are going to need references. Ask
some other professional in your industry to share their good thoughts about
you.
Supply links that show you in the news. Remember the saying, there is
no such thing as bad publicity.
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