Saturday 16 March 2013

Fabio Jafet - Tips for Creating a Great EPK



Fabio Jafet was the in-house director for the music label Aezra/EMI. Fabio Jafet was responsible for promoting the new talent that was signed to the Aezra/EMI label. Fabio Jafet worked with various artists including Before Braille, Sera, Magna-Fi, Caviar, John Price, and The Toadies. Fabio Jafet thought that music festivals were the perfect venue to introduce new artists to music lovers. Two of the most popular music festivals in the United States are South by Southwest (SXSW) and the CMJ Music Marathon. Fabio Jafet made sure that his artists participated in these events. Fabio Jafet had responsibilities that required him to travel between the Aezra/EMI offices in Los Angeles and London.
Fabio Jafet

Fabio Jafet produced Electronic Press Kits (EPKs) for various artists. EPKs are used to promote artists as a type of electronic, marketing resume. EPKs are distributed to music industry professionals, media outlets, clubs, and any other outlet that may appreciate your work. Fabio Jafet created EPKs that were well received and really helped to promote his artists. Here are some suggestions that Fabio Jafet offers for creating a great EPK.

Fabio Jafet

Keep in mind that most EPKs wind up being deleted. In order to keep your EPK from suffering that fate, keep your EPK short and sweet.

Make sure your contact information is easy to find.

You must include a biography but keep it short.

It is a great idea to include links to your work as along as all of the links are in good working order.

Include photography that was taken by a professional.

Since the EPK is like a resume you are going to need references. Ask some other professional in your industry to share their good thoughts about you.

Supply links that show you in the news. Remember the saying, there is no such thing as bad publicity.

Let people know through your EPK where you will be performing.

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